Visual Archive.

Coinbase empowers users to buy, sell, and manage crypto assets securely, competing with platforms like Binance, Kraken, and Gemini. As the sole Product (UI/UX) Designer on this concept project, I owned research, interaction design, and visual strategy. I created a mobile app prototype that reimagined Coinbase’s user experience, defining intuitive flows, micro-interactions, and dashboards while integrating user feedback of the existing product. The redesign focused on making cryptocurrency management more approachable, transparent, and secure for users at all experience levels.

Redesigning Coinbase meant balancing cutting-edge innovation with trust and usability. Users rely on the platform for secure transactions and portfolio management, but crypto’s complexity and volatility can be intimidating. The goal was to simplify navigation and data visualization, improve accessibility, and maintain user confidence, all while meeting strict security and regulatory requirements.

I focused on clarity, usability, and trust, preserving Coinbase’s core functionality while modernizing the interface. The redesign introduced a refined layout, cohesive typography, an updated color system, and data-focused dashboards to make information easier to read and navigate. I created micro-interactions that reinforced user actions and feedback, making transactions and portfolio tracking feel intuitive. By grounding design decisions in user insights and current fintech and UI trends, the concept delivers a cleaner, more approachable, and human-centered Coinbase experience without compromising security or compliance.

Mailerlite is a cloud-based email marketing platform that helps businesses design, automate, and manage campaigns efficiently. As the sole Product (UI/UX) Designer on this project, I led research, interaction design, and visual strategy. I redesigned key workflows, creating responsive, intuitive, and visually engaging experiences. By integrating modern web UI trends, I helped users manage campaigns seamlessly while reflecting Mailerlite’s commitment to clarity, accessibility, and scalability.

The primary challenge was balancing visually appealing design with simplicity on the website. The platform needed to present complex features like campaign automation, analytics, and subscriber management in a clear, intuitive way while maintaining brand consistency and scalability across devices.

I approached the redesign by defining clear user flows and consistent interaction patterns across dashboards, campaign builders, and analytics panels. A cohesive visual system guided typography, spacing, and color usage to improve readability and hierarchy. The result was a website that allowed users to navigate email campaigns efficiently, with a polished, modern interface that reflected Mailerlite’s commitment to clarity, accessibility, and scalability.

Apple Pay+ is a conceptual redesign integrating cryptocurrency payments into the Apple Pay ecosystem. This design aligns with the growing adoption of digital assets, positioning Apple Pay as a seamless, secure, and innovative platform for modern transactions. As the sole Product (UI/UX) Designer and Design Engineer, I held end-to-end responsibility for both design and development. I created pixel-perfect interfaces for web and mobile, incorporating current UI trends and best practices. Using Figma, HTML, CSS, JavaScript, ReactJS, and GSAP, I developed responsive, user-friendly products that exemplify Apple’s commitment to elegant, intuitive, and high-performance digital experiences.

The primary challenge was reimagining Apple Pay from a designer’s perspective while integrating cryptocurrency payments. Apple’s focus on clean aesthetics, functional elegance, and user-centered design set a high bar. The goal was to push the platform beyond conventional payment experiences while keeping it simple, usable, and seamlessly integrated within Apple’s ecosystem.

I approached the redesign by embracing Apple’s principles of simplicity, elegance, and intuitive functionality. Every element, from typography and color choices to iconography and micro-interactions was carefully crafted to create a cohesive and visually pleasing experience. By placing myself in the user’s perspective, I designed intuitive workflows and interactions that anticipate user needs while maintaining aesthetic harmony. The final product balances innovative cryptocurrency functionality with Apple’s hallmark usability, delivering a seamless, secure, and delightful digital payment experience.

SkillMatch helps tech professionals understand how their skills are perceived in the job market, providing actionable insights on demand and market value. As the sole Product (UI/UX) Designer and Design Engineer, I owned end-to-end design and development, creating pixel-perfect interfaces using Figma, HTML, CSS, JavaScript, ReactJS, and GSAP. The result is a platform that makes skill assessment engaging, accessible, and actionable, bridging the gap between individual capabilities and employer expectations and offering a transformative approach to career development in tech.

The primary challenge was designing a platform that helps tech professionals showcase and assess their skills in a way that feels approachable, professional, and credible. The landing page needed to balance youthful energy with a professional tone, engage users immediately, and encourage adoption, all while maintaining a seamless experience across devices. At the same time, complex skill assessments had to be simplified into a clear, intuitive workflow with minimal friction.

I designed a clean, modern interface that guides users effortlessly through skill rating and analysis. Vibrant, tech-focused colors and high-quality illustrations reinforced a youthful yet professional tone, while clear CTAs encouraged exploration and engagement. Every interaction was crafted to be intuitive, minimizing unnecessary steps and reducing confusion. The landing page is fully responsive on both mobile and desktop, ensuring a seamless experience across devices.